Ingen

Nothing but love – Ingen's brand slogan. A custom storefront using Shopify's Storefront API, built using React for predictable UI and component architecture.

Nothing but love – Ingen's brand slogan. A custom storefront using Shopify's Storefront API, built using React for predictable UI and component architecture.

Image from the Avocado range photoshoot

Background

Ingen is an independant t-shirt brand created by designer, Torsten Power. Using only 100% organic cotton t-shirts and no plastic in the shipping packaging the Ingen brand aims to provide a new design every quarter. These runs are limited too 100 articles.

Build

Using Next.js the pages requiring Shopify data can make calls to the API during render time on the server to push into the React components. This results in fast loading & little to no loading states for the components themselves such as the site-wide carousel. Page transitions are brought in to maintain the illusion of a single page application as the design suggests.