Made in response to D&AD's New Blood 2017 Arjowiggin's brief algo~rhythm is a promotional service that takes your favourite Sony music song and generates a unique pattern online.
Algo~rhythm advert placed in context of Sony's site
What is it?
It is then printed and perforated on a 12” by 12” sheet of Arjowiggin's Pop'Set paper with the colour of both the stock and pattern determined by the user to become a bespoke slip-mat. They are then sent out to customers in a gate folded vinyl cover. Made using Arjowiggins' conqueror CX22 brilliant white paper, and once opened reveals all the present Sony music artists
How does it work?
algo~rhythm gets its name from the algorithm used on the website, taking data directly from Spotify's song data and converting it into the end visuals. The variables in this algorithm are: Popularity – shown by the thickness of the line, BPM – shown by the frequency of the line, Length – shown by the length of line.